The white Collar Revolution is here.(Finally.) The white Collar Revolution will embrace - ready or not! - 90+ percent of the workers in the next 10 or so years.

AND MOST OF US ARE NOT READY

...There is a class of organization which has long turned white collar work into something scintillating...and damn profitable. Namely, the professioal service firm...or "PSF", as I call it. Lawyers. Architects. Graphic Designers. Industrial Designers. Engineering service firms. Management consultancies. Accountancies. Ad agencies. Once at the periphery - and seen, frankly, as parasites of the manufacturing-based economy - these outfits are now front center and role definers in the so-called "knowledge economy".

(Funny thing: We know so little about these firms. About how and why they work. We haven't studied them. I can only guess that's because we didn't take them seriously. We really did see them as parasitic.)

Source: Tom Peters, Re-inventing work, 50ways to transform every "task" into a project that matters!, Alfred A. Knopf, Inc., New York 2000


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